| Other ad networks (like Google and Overture) | BidVertiser | |
| Ads control | Targeting your ads according to keywords - this gives you no control over the ads that will be displayed on your site. | Advertisers bid against each other directly on your ad space - you Have full control over the ads displayed on your site. |
| Price-per-click | Price-per-click is always determined by the keywords, not by the quality of your website - this may cause a paradox where your high-quality site will get the same price-per-click as other low-quality site gets, just because you have a similar content. | The price-per-click you get is based on the quality and popularity of your website. The more popular and appealing your site is, the higher price-per-click you will get. |
| Requirements | Ads are served based on the text of your site, what makes the following sites unsuitable for those networks: 1. Sites with little content. 2. Flash sites. 3. Sites with content pages that change frequently. 4. Web pages that require a login. | Ads are served based on our 3rd generation bidding-based system, a system that accepts all sites, including flash sites, sites with little content and password-protected pages. |
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